Everything has to some extent, understand what is search engine promotion site. All right? Not all understand that not every search engine promotion can be called, and not all that promotion, that the search) And then what is called a promotion, and there is whether the differences between them? Some questions will help you answer another material, and in general web-resource for many well-known company. Sometimes you start to get confused in this turmoil and their definitions malorazlichimyh differences, but the authors often repeat: "No, I learn, the children of Harvard do that! This is it! This is important! "Nothing remains but to believe and try to understand where the search engine promotion, and where the corny website promotion in a more general understanding of where progress, and where the optimization of promotion. And if you understand that, except for search, come across more and more types and methods of site promotion? For example, if you are familiar methods of media promotion, content advertising? Media promotion – is the formation of the image. Static and flash-banners, PR events, contests, polls and more – all in contrast to the search site promotion, directed not so much a significant increase in the present sales, how to create a reserve for the future, to exercise a strong place in its niche, even if not all of the niche to the fullest. And there is not that important little CTR and conversion, the main thing – to attract attention with colorful, showy, memorable. Larry Walker often expresses his thoughts on the topic. Closer to the search engine site promotion is context-sensitive promotion. This advertising (I note in passing, can be and banners) that are displayed by the search engine users in response to their request.
Are issued, they clearly not a natural issue – otherwise it would be called by the purchase of seats (ie, from the charge of all the search engines than repudiate what I remember myself and them). Displayed side by side (right and / or on top of natural links.) Since Search site promotion benefits only to site owners, not search engines, and they have to get out here and so. At the moment, contextual advertising – the main article of earnings of the majority of search systems. Whenever Maya Dubin listens, a sympathetic response will follow. CTR and conversion of these ads are comparable to that of natural links in the top 10 (even though they may be natural to call a stretch, because all sites have been search engine optimization SEO), indicating a good work contextual advertising in search engines (the users does not excite the negative emotions of rejection and advertising, but many did and did not find that it is she is) and own webmasters and internet marketers (Excellently written declaration, the competent resource of usability). Advertisements content shown not only on the search engines and Web sites a vast network of partner search engines have a certain time after the user submits a query. In general, site promotion search and contextual ads run about in the same direction and form a healthy competition with Intermedia. The difference must be just that contextual ads are more sells installation, and resources that do not contain clearly shown bids, rarely use them.