The different advertising media for your business once defined advertising and knowing that over time their evolution have gone hand in trade and technology, is logical assume that media is used to manifest itself have also changed, although in essence they retain their basic principles. To achieve maximum efficiency of advertising, it is necessary that advertiser use the appropriate means, considering the characteristics of your product, the market you want to reach, its main competitors and even costs that origine use. While some authors made numerous advertising media divisions believe that they can be classified into three main categories: print, electronic media, and other media. Print media. The main forms of printed media are: newspaper, magazines and direct mail. It is the method most used by sellers to transmit a message to potential buyers.
The newspaper has been the means of advertising printed par excellence, was among the first to appear and without embargo has not lost its strength as advertising medium. The newspaper is basically a local advertising medium. Your news, editorials and special supplements are selected to suit the tastes of the people who live in the area where the newspaper serves. The newspapers reach a large percentage of people at a cost relatively low. These readers recognize their newspapers as reliable sources of information, and therefore trust and are a function of their ads.
Newspapers give opportunity to the advertisers select the propitious time to reach their potential buyers, often announce changing quickly copy or insert an ad just a few hours before publication. Shortly after the appearance of the newspaper, and due to the popularity of this, appeared the first magazines, although at the beginning were not used to advertise, little by little, advertisers realized the advantages that they had and which could be used as a new alternative to increase its sales. National advertisers are those who use advertising in magazines. Thanks to the magazines, they can arrive at groups with particular interests since each magazine draws its own type of reader. Newspapers are thrown away soon, but the readers of magazines retain them and browse them over a longer period, so the ads have more time to make an impact. While other means such as fax and e-mail, have moved to the mail, many advertisers consider you still have importance if they want the direct attention of the consumer. I am a person interested in the topics of advertising and marketing and I have own business ads luminous monterrey where you can find several companies on advertising.