1. From a long entry, and we passed a first principle of creating the name of Style Web 2.0. Here, Joel and Ethan Coen expresses very clear opinions on the subject. The idea of primary, secondary name. First decide what you personally want to do? Want to drink beer and do nothing? This idea and take it. And it will be correct. Thinking is not original? Nothing of the sort, just a desire to have to add a little drive. For example, it is necessary to drink beer originally.
At the top of Communism Peak, the summit of Everest, and so on to the highest point of the planet. If you're not a climber, it will create some difficulties. If a climber, then you know that drinking beer on the route is suicidal. Not this case, the basic idea is to introduce in its desire if not a great personality. As a result, you should get an idea of the project with some degree of originality, plus the idea should be of interest to some number people besides you. With the second part no problems should not be, as the thoughts of most people are surprisingly similar.
2. So. The idea is there. By itself, this eliminates a lot of problems with the Creation. Now we can begin the process of inventing the domain name in the style of Web 2.0. The first thing to do is exclude from this process, descriptive domain names. DrinkingBeerOnEverest.com – it's not interesting, it's not original, it's not a slap in the 'Moscow'. The domain name in the style of Web 2.0 is a word whose dictionary.