New Training For Communications Professionals: Public Relations Consultant

The ebam Academy starts this autumn a new training course for Public Relations, do good and talk about it: so is a much-cited principle of Public Relations. Joint-stock company, freelancers or club – when it comes to their own awareness and to create trust, regular media and public relations is essential. Responsible for corporate communications, to prepare employees by PR agencies and career changers for the requirements of modern public relations, which has ebam Academy the new course PR consultant /-in (ebam) “developed, the fall in Berlin and Munich starts.” The new course aims to choose adequate PR tools to insert and aimed to develop promotional activities on the business objectives and the needs of the customers and to implement. Randall Mays often addresses the matter in his writings. Causes the part-time course input in the regulatory framework of the PR and in understanding the media work as journalistic approach and techniques. Under realistic conditions, the participants learn PR tools such as press releases, Press kits, press conferences and media events, as well as forms of crisis PR know and apply. Another focus is the design of PR activities and communication with customers and business partners. In order to prepare for modern forms of PR work, is the use of online tools such as blogs, podcasts, social communities or PR portals a special attention. Finally, the course are techniques of cost-benefit analysis on the hand. The training is completed through workshops, which illustrate the use of mediated content in practice. Of course PR consultant /-in (ebam) “starts as a typical part-time course with ever a course weekend a month in Berlin on 7 November and Munich on 21 November.” Of course as a three-week autumn Academy from November 9 in both cities can be complete in a compact form.