Pharmaceutical – A Highly Lucrative Tightrope!

Pharmaceutical companies are themselves significant competition, with regard to the favor and affection of physicians and pharmacists. This it is important to note in particular the Heilmittelwerbegesetz (HWG). There is also a basic difficulty that both occupational groups continually learn in addition to their daily work, what new scientific insights have been gained. Thus they have limited time budget, to deal with new drugs. Market knowledge – the Foundation of the pharmaceutical marketing for a successful marketing strategy, it is imperative to know his market and customer environment. The knowledge of the segmentation of the market creates advantage and saves costs, avoid false and impossible marketing. The four marketing channels – from classic to modern In essence there are 4 channels of marketing, about the influence can be exerted on doctors and pharmacists: the direct channel: contact the environment of a doctor / pharmacist – such as colleagues, friends and acquaintances are the personal channel: at conferences or Events can be contacts and the classical channel exert influence: print media and popular marketing tools of the modern channel: the Internet.

This medium is gaining further in the future. In this respect the following situation arises: A successful marketing strategy is always a multichannel distribution tailored to the affected segment of the market. Just transferring more and more areas of life in the virtual world (yet) unimaginable marketing potential opens up. However, must harmonize each marketing always relating to the other three areas. Just so, successful customer relationships can be set up to a maximum cost / benefit effect. Monitoring and evaluation is essential in any marketing action to make any more corrections in the course of the project. Is more than a phrase – the political influence hardly a topic so life present in the media, such as the health care system. Through targeted work of enterprises and their associations many of interference possibilities.

So the political success can be a building block in a marketing concept. More information: medivendis.de – your health Marketing Agency ++ ++ our company sees itself as a holistic solution provider in the health field between marketing, public relations/press, technology and legal possibilities. Especially in today’s times, the health market is subject to the momentous upheavals. But just these changes leads to enormous potential for individual companies, as long as it is to recognise the signs of the times and track practical and legally sound solutions and ultimately to realize. Fachmann24.de is a new project of the owner-managed agency of B & B consulting GbR focusing on consulting, marketing, design, public relations and Internet. Although in the portfolio a variety were looked after by portals with several 10,000 unique visitors per day and a total turnover of less than EUR 100 million in the year, the focus of this range of services offered to innovative entrepreneurs, is Self-employed people and small businesses which consistent and goal-oriented plan the step into the middle class and implement. Contact: Ulrich Hansel (PR Manager) medivendis.de Kadam spiral square 3 85598 Baldham T: + 49 8106 377 89 0 F: + 49 8106 377 89 29 e:

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