The awards ceremony took place on Thursday in the great Hall of the hotel Seoul Plaza. The Korean subsidiary of Novartis has undertaken a series of promotional activities to achieve awareness of organ donation within the framework of its campaign saves lives. The campaign included the sponsorship of the first climbing of the Himalayas in the world carried out by a group of donors and recipients of organs in December of last year, followed by a tree plantation, a photographic exhibition and other attractive programs developed this year and intended to encourage a large number of people to participate in the movement of donation of organs throughout the country. The multinational pharmaceutical He took the initiative to help donors and organ recipients to live with pride through the Elimination of the social prejudices concerning transplantation of organs and, eventually, of the amendment to the legislation to adapt to the current environment; an effort that requires an entire year.
Thanks to the influence of our campaign saves lives and the donation of corneas from the deceased Cardinal Stephen Kim Soo-hwan, the number of potential donors has doubled to reach the 159.183 month of September, regarding the year 74,841 above., says Peter Jager, President of the Korean subsidiary of Novartis. The Korean subsidiary of Novartis will continue implementing various programmes to facilitate the entrenchment of the culture of organ donation. The award for public relations of Korea is the most important recognition in the country, in terms of public relations, the Korea public relations Association grants to improve the quality of the promotional activities in each category. The award that has been given to the Korean subsidiary of Novartis aims to highlight the activities of promoting the public good through the recognition of the great contribution to raising awareness about organ donation in Korea campaign saves lives of the company has carried out.