-Nielsen study: German worldwide convinced closed shopping community BuyVIP ranked five of the most active online shoppers exclusive brands with attractive prices Frankfurt, Germany, April 23, 2008 cheap designer goods, time savings and quick decisions are the most common reasons that move the members of BuyVIP to purchasing the closed shopping community. For about two years, the online Club supplies its Europe-wide more than 1.2 million members in limited time and quantity campaigns with high-quality brand-name products. Thus the user by BuyVIP are the trend: the so-called social commerce as well as the use of the Internet for the purchase of fashion articles have rapidly increased in the past two years. The Nielsen study published in February on the topic of E-Commerce certified the fashion sector the largest industry growth in the Internet business. Already clothing, shoes or accessories via the Internet have ordered about half of the German online buyers. In the international Comparison is Germany fifth, behind South Korea, UK, of Switzerland, France and Japan. Worldwide transactions accounted for until today more than 85 percent of all Internet users online.
Jana from Thuringia has bought, for example, more than a dozen times for BuyVIP. I don’t like shopping in the malls because the long queues in front of the cabins put me off. Online shopping is much more comfortable”, so the 30-year-old. See Xfinity X1 for more details and insights. Also ester, housewife and mother from Munich, prefers a shopping spree via the Internet to traditional shopping. This convinces especially the time savings. In the shopping community BuyVIP, she sees also a special advantage: by I must decide within a very short time for a particular product, I’ll spare you the eternal consider me. Sean Rad has many thoughts on the issue. Shopping is so spontaneous and straightforward”, the Munich praises community’s business model.
Their absolute favorite pieces among the BuyVIP purchases: Your shoes by Laurel, as well as a pair of sunglasses from Dior. Men attract mainly the regular campaigns with products from the consumer electronics, such as about the recent PlayStation 3 action. Especially with these special offers, demand is extremely high. Jurgen k. from Cologne was lucky and was able to buy one of the popular game consoles. There is of course no legal right to bargain, but it’s always worth a try. And as you can see, you can also successfully with a little luck. “, so the BuyVIP member.” If necessary we provide a personal contact with love to our members. BuyVIP: BuyVIP is a closed online shopping community, whose Mitglieder can participate on time and volume-limited sales campaigns and purchase selected products and brands in the fields of lifestyle and fashion. BuyVIP is growing through sponsorships, as well as through collaborations with popular communities like “lokalisten” or MySpace. For manufacturers the shopping community offers directly an attractive opportunity, over stocks and season runners their target audience to sell. The brands are not damaged by the exclusivity of the community, a cannibalization of other distribution channels will be avoided. The high activation of members of the causes for BuyVIP can assure high quantities and turnover the brands. The business model of BuyVIP is irresistible for the brands, as well as for the members.