As to take care of the client through Internet one has become one of commercial the strategic bases of many companies. It is why the digital tools that Web 2,0 offers allow us to maintain in a human and fluid relation with the clients, to a reasonable price. In the businesses online, the importance of taking care of and of giving a service to the client is major that in the world of the businesses offline, so that expensive contact to face between the client and the company does not exist. In addition, the companies must have a greater relation with their clients so that the present competitive surroundings it demands it and the unique way to avoid that the competition takes them is maintaining a close relationship with them. Robert Iger has firm opinions on the matter. Before these threats of the competitive surroundings, to learn to take care of your clients by Internet and to handle tools 2,0 correctly you will be able to obtain a value to the opportunity of attention to the same. Next we mentioned you rule that they will be of much aid: To know the clients We must know the characteristics our objective public and the type of behavior online so that we pruned to construct and to adapt the Web site to the different profiles from users, its needs and I interest.
To change to the approach the approach in the businesses offline differs versus the businesses online, therefore it forgets you rule offline and begins to bet to apply to criteria Web that make more chest of drawers, simple, practical and effective the experience of the client. Constant Renovation We say that, we use tools 2,0 like social average releases with contents multimedia, Keywords, links, among others. Participation We make participate to the clients to develop a sincere dialogue that foments the loyalty. We leak If in case we detected negative contents and other people’s for our organization in other sites, it considers a strategy of optimization in finders. It is very common that we use the electronic mail so that using constitutes the method more and simple to take care of the client by means of Internet. And so that our communication can be optimized in this half, we will follow these advice:A concise answer: Demosle solutions and detailed indications of the steps that will have to follow.We are honest: If the product that we offer does not agree with the needs of the potential client, or perhaps we cannot help him, explcale because and ofrceles alternating solutions.We are clear: To be concise in the answers.To make remember past post office: When we take care of a mail of a client, it is always good for including the original message of that potential client or we mention specific paragraphs of its message.The spelling must be perfect: We permanently review the spelling in your messages before sending them..