BONAGO brings together experts from the sector and identifies trends of the future Munich, 20.09.2012: Classic coupons, Mobile couponing, social gifting for the third time in succession met the international voucher scene in Wiesbaden on September 17th and 18th at the top event, the international gift card & couponing Summit 2012 and discussed successful concepts and latest developments. A coupon expert for the German speaking BONAGO resumed a leading role with Mark Gregg, Managing Director and co-producer of the Congress. We have seen this year”an extremely strong dealer participation, Mark Gregg is happy to review on the lively exchange of some 170 participants. Speakers how did Thomas Meess of Apple, Alastair Bellwood by Debenhams or Thomas Vollbrecht of Galeria Kaufhof voucher concepts presented in all variants and discussed.” In the focus of the participants were, in addition to traditional coupons, talks about the trends of the future of Mobile couponing about social gifting, gifts of Vouchers special apps to deal platforms. Among the participants was also strongly represented in this year of the tourism industry, in addition to a variety of retailers. The event was an ideal platform for BONAGO, success stories to share, but also international impulses for the German market to catch up and to recognize the needs of the next generation already.
So, about social gifting via the deal platform Wrapp in Scandinavia is already a success model, which will cause a sensation in Germany as well. The representatives from the coupon industry showed always self-critical of euphoria. There was”a very open exchange among the participants was drafted in the balance also, Gregg describes the atmosphere of the Conference. This was discussed which model just stagnates and what’s going on, however, particularly well. Overall, we had a very successful mix of theory and practical experience reports.” To enable networking through the Congress, there are networks such as XING, LinkedIn and Facebook international gift card & couponing Summit fan sites, in which the participants continue to stay in touch and get can arrange for the fourth Congress in 2013, where also BONAGO will again play a central role as an inspiring partner.