With the awk outdoor advertising as a premium partner hotel in Wiesbaden the second Mehrkanal Summit held on March 24th and 25th at the Dorint Pallas 2010. With the awk outdoor advertising as a premium partner hotel in Wiesbaden the second Mehrkanal Summit held on March 24th and 25th at the Dorint Pallas 2010. “Around 250 participants exchanged under the motto: commercial advertising of tomorrow – what works and why” from and introduced new approaches and strategies in the commercial and advertising industry. The focus was new possibilities and innovative means of communication to the consumers. “Around 250 participants exchanged under the motto: commercial advertising of tomorrow – what works and why” from and introduced new approaches and strategies in the commercial and advertising industry.
The focus was new possibilities and innovative means of communication to the consumers. Through the commitment of awk, the importance of the surface of the poster as a medium to increase the sales and image promotion at the point clarified point-of-sale. So a CityStar poster greeted the participants of the Summit area of 9 square metres already from a distance. At the booth itself was stimulated to creative conversations with cocktails and a competition in a relaxed atmosphere. This a positive experience and exchange of views took place, which provides new impetus all involved for the coming challenges. The exclusive sponsorship of the category of “Out-of-home / poster” the mercury Awards rounded off the successful performance of awk outdoor advertising as a premium partner. Therefore positively also the conclusion was: the event was a huge success for the awk. “We have our product – and service portfolio, particularly the outdoor advertising at the point of sale, our customers and interested parties ideally teach”, so Stefanie Probstfeld, corporate communication manager.